The Beer Festival That Started With One German Guy Walking Into a Bar. In 2002, a German guy walked into a bar in Monte San Vito… Nobody remembers exactly what he ordered or why he ended up in a small hilltop town in the Marche instead of anywhere else in Italy. What people do remember is that he started talking about beer, real beer, the kind they didn’t really serve in a normal Italian bar back then. Someone behind the counter got an idea. A few months later, that idea had a name, a date, and a handful of tables set up outside. Twenty-four years later, that same idea is…