My journey!

I moved to Italy in 2013 to study at the Faculty of Economics at the Polytechnic of Ancona (Marche region), a city located on the Adriatic Sea. My faculty is located in the old barracks, which have been renovated. There is a picturesque lawn where, on warm days, you can lie on the grass, have lunch with your classmates, and even take a nap.

The first year was very difficult. It was difficult to understand academic Italian and to pass the exams…Only by the third year can I listen to a lecture in a relaxed state. Studying is difficult; you have to prepare for the session for the whole academic year, and you have to read a lot! But it’s all worth it, because in your free time you can just enjoy life in Italy, so to speak, “dolce far niente”…. Traveling to the best cities, gelato, pizza, and the famous breakfast all’italiana every morning! Aperitif with Aperol or Prosecco! Isn’t it a dream? Hearing Italian everywhere! Che bella vita!

My favorite subjects were math analysis and statistics. I wrote my diploma thesis on “e-commerce of Made in Italy on the Russian market”. The Master’s degree was much more difficult. On the marketing course, there was a lot of practical work, visits to factories, and participation in real projects offered by Italian factories. Here are some of them:

• Fratelli Guzzini S.p.A. has launched a marketing campaign project to introduce its new products: the Tiffany and Soirée lamps. The campaign focuses on highlighting the elegance and distinctive design of these collections, which are inspired by timeless icons of style and sophistication. The project aims to position the new lamps as glamorous and refined additions to contemporary interiors, leveraging Guzzini’s reputation for innovative design and quality craftsmanship
• Antrox S.r.l. is undertaking an internationalization project aimed at expanding its presence and market reach beyond Italy. The company, specialized in custom architectural and LED lighting solutions, leverages its innovation, experience, and attention to detail to offer unique lighting products and services. This project likely involves adapting its offerings and business strategies to new international markets, enhancing brand visibility, and establishing partnerships abroad to grow its global footprint.
• DIS S.r.l.’s content marketing campaign project involves creating and distributing valuable, relevant, and original content aimed at attracting and engaging a specific target audience. The goal of the campaign is to enhance brand awareness, strengthen the company’s reputation, generate qualified leads, and encourage profitable customer actions. Through a well-planned strategy and high-quality content, the project seeks to effectively communicate the brand identity and build a trusting relationship with its audience.

Unconditional love.

There are pros and cons of living in Italy. The minuses can be overcome based on an unconditional love for this wonderful country. You just have to accept them… During these 10 years, I realized that the minuses of Italy are a moment that is also part of the overall Italian picture that we love so much…. They have to be! Without it, Italy would not be Italy….. Believe me. The love for Italy is unconditional…

All the difficulties during your studies are nullified when you celebrate on the lawn with family and friends on the lawn of the university, your graduation, “dottore dottore…” Believe in yourself and your dream! Or, as Mel Robins says: “What if it all works out?” Hugs to you and vi voglio bene!